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Xiaomi celebrates 10 million Mi4 sales with a price cut to Rs.14,999

Xiaomi has now sold over 10 million Mi4 smartphones since launch. To celebrate, the company has slashed the cost of its 16GB model in India to Rs.14,999.

Published onJune 18, 2015

Xiaomi will soon sell products in the US, but phones and tablets won't be offered.
Xiaomi will soon sell products in the US, but phones and tablets won't be offered.

The Xiaomi Mi4 has proven exceedingly popular, it even sold out in just 15 seconds during one particular flash sale. In total, the smartphone has now been sold to 10 million customers worldwide and Xiaomi is slashing its price to just Rs.14,999 in India to celebrate.

Rs.14,999 ($230) will net you the 16GB Mi4 model so long as stocks last, which probably won’t be too long at this price. Previously, Xiaomi had been selling the handset for Rs.19,999. The 64GB model has also seen a similar discount over its lifetime. The handset which once cost Rs.21,999 ($340) now costs Rs.19,999 ($310), and this is now a permanently reduced price.

The popularity of the Xiaomi Mi4 is hardly surprising, given its high-end specifications, sleek appearance and unbelievably competitive price point. A 5-inch FullHD display, Snapdragon 801 Soc, 3GB of RAM, 13MP/8MP camera combination and 3,080mAh battery still makes the Mi4 a competitive handset in the high-end market, despite lacking a more modern 64-bit SoC.

Xiaomi managed to successfully capitalize on India’s keen eye for compelling hardware and value for money, and the country has now become a key part of the company’s growth strategy.

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Xiaomi’s extended range of reasonably priced smartphones has seen the company secure a significant portion of the broader Asian market in just a short space of time. The most recent data suggest that the company holds 13.7% of the Chinese market, making it the largest Android manufacturer in the country.

Back in April Xiaomi launched an even less expensive spin-off of the handset in the form of the Mi4i. This model features a slightly different Snapdragon 615 processing package and smaller 2GB of RAM. The handset also ditches the 8MP front facing camera for a 5MP component, but the retail price is just Rs.12,999 ($200) more than makes up for the minor cut backs.

If you fancy grabbing the flagship Mi4 at its reduced price, the 16GB model is on sale via FlipKart.

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