Xiaomi is now venturing into offering value-added Internet services in India with the launch of Mi Music and Mi Video.
Mi Music is company’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Music in India has nearly 7 million daily active users. Mi Video is the pre-installed video app which provides integrated video streaming across platforms.
Mi Music will now come with Hungama Music, South Asia’s largest digital entertainment service with more than 400 content partners across geographies and languages. Mi Music offers more than 10 million freemium tracks across 13 Indian languages. The music service provides unlimited lifetime free music streaming service and the app also allows users to integrate local music on the device. From within the app, users can subscribe to Hungama Pro for 899 rupees ($13) per annum for the ability to download music offline.
Mi Video is powered by content via Hungama Play, SonyLiv, and Voot at the moment with more partners coming onboard soon. Currently, Mi Video offers more than 500,000 hours of content. The app supports multilingual subtitles, private folders, and multiple audio tracks and offers one-tap cast to any Smart TV with DLNA and Miracast support.
Xiaomi has always maintained that the company has been able to price its smartphones competitively because of its unique business model which sees it monetizing from Internet services in the long run. The company had recently announced that it will forever cap net profit margins on hardware at five percent. However, till now, the company had not made any headway in that direction in India and Mi Music and Mi Video are the first Internet services that Xiaomi has brought to the country.