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Verizon: no data roll-over, we don't care if customers leave as a result

Verizon boldly proclaims that the company is "a leader, not a follower" and then shoots down the idea of offering a competitive data-roll over plan. Snap.
By
January 24, 2015
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Not only limited in quantity but still in usage time as well.

When dealing with fixed allocations of monthly data usage, conceivably, a conscientious customer will ration their consumption in the first part of the month, and may inadvertently find themselves with an abundance of packet communications remaining for the latter half. In a typical situation, this is all-but-wasted. When T-Mobile announced that it was going to be allowing users to “roll-over” their data into the following month via its Data Stash service, it seemed like a breath of fresh air; all the more so when AT&T followed suit.

Verizon Wireless, however, has no intention of giving its customers this benefit, nor does it care how many (if any) people defect out of disgust. The company’s Chief Financial Officer, Fran Shammo, was quoted in an interview this past Thursday as saying, “We’re a leader, not a follower.” The CFO then further hammered in the point by adding that, “We did not go to places where we did not financially want to go to save a customer… and there’s going to be certain customers who leave us for price, and we are just not going to compete with that because it doesn’t make financial sense for us to do that.” Bold words, to be sure, but then again given the company’s recent performance results, it can afford to make such claims.

This makes for a rather interesting situation, as typically when one carrier introduces a major game-changer, the others follow suit to cash-in. See the whole $0 down, monthly installment-based structure that has become a mainstay at several carriers these days. Still, while T-Mobile is inclined to take bold initiatives and do things that its competitors wouldn’t dream of, the company has recently fallen under greater scrutiny as to just how far/long CEO John Legere can maintain this type of business strategy.

At the end of the day however, Verizon customers must now simply accept the situation and hope the company has a change of heart eventually.