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Twitter partners with Pepsi to push brand 'stickers'

Twitter teams up with Pepsi to promote custom stickers for those who love brands so much, they want to put a sticker on it.

Published onAugust 15, 2016

Some people are so loyal to brands, you’d swear they were staffers dressed in consumer’s clothing. Now Twitter is making it even harder to tell who is and isn’t paid for praise, now that it has extended its Stickers features to brands.

Stickers started this past June as a way for people to decorate their photos with image overlays from Twitter’s #Sticker library. And if we’ve learned anything from the Animalize phenomenon, it’s that people love to decorate their photos. On Monday, Twitter let brands in on the fun. Brands can now create four or eight stickers for inclusion in the social network’s library of image ornaments. Anyone who chooses to don theses stickers will have their prettied up posts shared with all of their followers, giving users visibility to the brands they swear by.

As a launch partner, Pepsi has been allowed 50 stickers that will be available in ten markets. It’s a part of the beverage brewer’s PepsiMoji campaign. The campaign will include tips on best practices for using the stickers and Pepsi emojis, along with a promoted trend. When stickers launched in June, they were made available to both Twitter’s Android and iOS apps. Web users could also view and click on the stickers.

So what do you think of Twitter letting brands create custom stickers? Is there a brand you’d like to see and promote, or do you find yourself bothered it in some way?

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