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TAG Heuer's first Android Wear smartwatch to launch by November for $1,400

According to a new report, TAG Heuer will launch its first high-end Android Wear device by November for $1,400.

Published onApril 29, 2015


About a month ago, we got word that luxury watchmaker TAG Heuer was beginning to develop a high-end Android Wear smartwatch, though details were scarce when we first heard the news. Now a bit more information is beginning to trickle in, thanks to a new report from Bloomberg. Jean-Claude Biver, CEO of TAG Heuer, on Wednesday said that the company would begin selling the smartwatch sometime around October or November of this year. The watch will go to market for about $1,400 and will boast up to 40 hours of battery life on a single charge.

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Android Wear has yet to see a high-end option, the most expensive ranging up to $349.99. And of course, 40 hours of battery life is more than any of the available Android Wear devices can offer at this time.

When asked about the Apple Watch and the high price tag associated with the wearable, Biver commented:

I hope they sell millions and millions and millions of [Apple Watches]. The more they sell the more a few people will want something different and come to TAG Heuer.

Read more: Top Android Wear alternatives to the Apple Watch

These are the only details we have regarding the new Android Wear device, but we’ll be sure to update you as we hear more. Would you be interested in a high-end Swiss-made Android Wear device? Or would you rather stick to the low-cost items?

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