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(Update: Bond Edition announced) Sony Xperia Z5 showcased in "Made for Bond" promo

In a new James Bond-themed ad, Sony showcases its new Xperia Z5 handset, alongside the Sony RX100 IV camera.

Published onSeptember 15, 2015

Update, September 15: Sony is eager to capitalize on the full marketing potential of the Bond machine. Hence, it should be no surprise that a Bond-themed version of the Xperia Z5 is coming soon. UK carrier Vodafone has secured exclusive rights for the Bond Edition of Sony Xperia Z5.

Unfortunately, the Bond-themed Xperia Z5 isn’t that different from the regular edition. The device appears to be a black Xperia Z5 pre-loaded with Spectre themes and content, and a “behind the scene blog from Miss Moneypenny herself.” Vodafone is sweetening the deal with a couple promos that you can read about here. No news on whether the Bond Edition Xperia Z5 will be launched elsewhere in the world.


Original post, September 14: Thanks to Sony Pictures, it is pretty much a given that Sony devices will always find their way into Bond movies and advertising. In the latest cross-promotional video, we see Miss Moneypenny sent to pick up James Bond’s new smartphone, the Sony Xperia Z5. Along the way, she is pursued by some bad guys and utilizes Sony tech to evade them. In addition to the Z5, the new Sony RX100 IV camera is also seen in the video, and the ad itself was shot with Sony’s F65 Pro 4K cinema camera.

In homage to the upcoming Bond Movie “Spectre”, the Xperia Z5 is shown with the time of 07:00 and with the date of Friday, November 6th — the movie’s launch date in the US.

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While the tie-in with Bond is a great way to advertise Sony’s latest flagship, it always feels like the company could take things a lot further than they do. After all, marketing and availability are probably the two biggest weaknesses for Sony phones in the US.

What do you think of the latest ad? And of the Sony Xperia Z5 in general? Let us know your thoughts in the comments below.

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