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Sony's WF-1000XM4 earbuds may be particularly expensive

The wireless earbuds may carry a cost to match their top-tier performance.

Published onMay 31, 2021

  • The price of Sony’s WF-1000XM4 earbuds may have surfaced at a Slovakian retailer.
  • They’ll reportedly cost €279.90, or about $340.
  • Don’t be surprised if the final price varies.

You might not have to wonder much about the price of Sony’s upcoming WF-1000XM4 earbuds. As Android Police reports, The Walkman Blog has spotted a Slovakian listing for the new buds that quotes a price of €279.90, or about $340.

That price likely includes tax and isn’t guaranteed to reflect the final cost, but it still suggests the WF-1000XM4 will be one of the more expensive sets of true wireless earbuds on the market. Sony originally priced the current-generation XM3 at $230, for example, while Apple’s AirPods Pro officially carry a $249 sticker.

Read more: The best true wireless earbuds

Sony might have reasons to hike the price of the WF-1000XM4 beyond its brand name, provided the listing is accurate. They’ll offer the company’s usually strong active noise cancelling, high-resolution audio support, 360-degree sound, and smart features like automatically pausing playback for conversations. You might also get a lengthy eight hours of listening with ANC turned on (12 off), and another 16 hours with the battery case. These buds might last long enough to help you soundtrack a typical workday.

It’s still uncertain just when Sony will release its latest earbuds, although a retailer page suggests they might come soon. That timing may be important. If Sony can release the WF-1000XM4 in the near future, it might draw would-be listeners away from competitors’ older models — and the price might not be as much of a stumbling block.

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