sense_brain

Informative augmented reality with a full encyclopaedia’s worth data at your fingertips has been the promise of many smart products and wearables, such as Google Glass, but object recognition software and the necessary libraries that go with it haven’t made their way into many consumer products yet. However, Sense, an intelligent cloud-based recognition engine being developed by British Cambridge-based startup Neurence, could help bridge this gap.

Sense works as an online database that comprises of information input by its users. It is being used to build up an encyclopaedia of video, image, audio and text data for use with third party application. Data can be submitted to the master library through smart devices using Neurence’s Taggar app, which is available to download from Google Play.

From there, Neurence plans to offer apps and users access to its database, which can be used as a search engine for products, places, and various types of media, depending on how the app-developer chooses to integrate Sense. Potential applications include informing users about the history of a place or object, linking them up to online shops where they can buy said object, or launching a video trailer for a movie after scanning a poster.

The program is still in its early stages, but Neurence is already working with six device developers. These include big names like Google and Samsung, so Sense may end up integrated in smart products in the not too distant future.

I’ll leave you with the video below, which gives some idea of what Sense could be used for.