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Mystery Samsung budget phone spotted, powered by 64-bit Marvell chip

Samsung apparently has yet another device to bring-to-market in the future, this one featuring low end specs and an unusual SoC.

Published onNovember 28, 2014

Samsung Galaxy Alpha-32

While many are content to bask in the high spec wonderland otherwise known as flagship devices, others have their sights set on far more practical devices. Maybe they don’t have the cash to spare, maybe they don’t need all the bells and whistles. In the end it really doesn’t matter, because there are a lot more “budget buyers” than there are power purchasers. That said, Samsung is apparently working on yet another phone, and judging by the specs it’s rather low-end:


As can be seen by the benchmark data above, this new mystery device doesn’t exactly scream salience. The screen is low res, it has a single gigabyte of memory, 2.2GB of storage (presumably this is 4GB with only 2.2 free) and a 5MP camera sensor. Interestingly enough the front camera is actually the same resolution as the rear which serves as a testament to the power of selfies. The CPU is 64-bit Marvell that supports LTE, which not only makes the device quite compelling for a quick Lollipop update, but also is able to offer fast data connectivity for those pinching pennies. All this is topped off by Android 4.4.4 KitKit which is at least refreshing in that it’s not running Jelly Bean.

While the device itself isn’t so remarkable, the real story is what Samsung is doing with it. For better or worse, most of the Korean company’s lower end products still have relatively high prices, at least when compared with truly budget smartphones, many of which come from China. Likewise, in light of Samsung’s poor Q3 performance and subsequent pledge to cut its product lines, there must be some appealing point here other than the CPU (price maybe?), less it would probably be scrapped immediately.