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Samsung says Bixby will coexist with Galaxy AI

Bixby is not done yet.

Published onJanuary 17, 2024

  • Samsung says it’s not done with Bixby yet.
  • The company claims that despite all the AI rollouts, the digital assistant is still active and will continue to grow.
  • It’s unclear what role Bixby will play in the future.

If you thought Galaxy AI would spell the end for Bixby the same way Copilot and Bing Chat meant the end for Cortana, you would be wrong. It looks like Samsung plans to keep the digital assistant around, at least for a little longer.

Samsung announced Galaxy AI in November 2023 and fully introduced the software during Galaxy Unpacked today. The hybrid on-device and cloud-based AI solution is said to provide “barrier-free communication, simplified productivity, and unconstrained creativity.” As one of the Galaxy S24’s highlight features, it can be used in a variety of ways that range from answering questions to editing images and more.

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Samsung Galaxy S24 Ultra
Samsung Galaxy S24 Ultra
Powerful, flexible cameras
Excellent update commitment
Brilliant flat display
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Samsung Galaxy S24 Plus
Samsung Galaxy S24 Plus
Bright, sharp 1440p display
Excellent update commitment
Handy Galaxy AI features
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Samsung Galaxy S24
Samsung Galaxy S24
Seven-year update commitment
Neat AI features
Robust battery life

Given that some of Galaxy AI’s capabilities happen to intersect with Bixby’s capabilities, you may be wondering about the future of Samsung’s digital assistant.

Bixby has always been a serviceable digital assistant, but it has sort of lost its purpose over the years as many Samsung products began supporting Alexa and Google Assistant. And now that Galaxy AI is here, it would seem as if Bixby’s existence has been completely overshadowed. While some may say it would probably be best for the digital assistant to fade away at this point, Samsung is refusing to let it go.

Bixby on a Galaxy Z Fold 4
Hadlee Simons / Android Authority

When asked about Bixby going forward in a Q&A, Samsung made it clear that Bixby is still active and will coexist with Galaxy AI. The company also added that Bixby would continue to grow.

Samsung says Bixby can be considered a feature within Galaxy AI. The company mention during CES 2024 that AI would play a role in helping SmartThings and Bixby work together. For example, Samsung says Bixby can now automatically route commands to the most appropriate devices depending on your location and the activities you’re doing.

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