- Snapdragon Insiders is an official community initiative for fans who want to dive deeper into Qualcomm’s technologies.
- The company has plans for monthly “drops,” with giveaways, access to experts, masterclasses, and backstage event access.
- Snapdragon Insiders can be found on Twitter, Instagram, YouTube, and Reddit.
As you’re reading this, I won’t pat myself on the back too hard for guessing you’re a tech enthusiast? But do you also yearn for a closer look at the technologies powering your phone’s cameras and gaming capabilities? Do you prefer your smartphone powered by Snapdragon rather than some other chipset? If so, you may be interested in Qualcomm’s newly announced Snapdragon Insiders community initiative.
A passion project of incoming Qualcomm CEO Cristiano Amon, Snapdragon Insiders wants to bring fans together and take them behind the scenes with Snapdragon and what it can do. The plan is to reward the community with first-hand information, closer access, and monthly “drops.” This includes “Access Drops” ranging from group interactions with Qualcomm technology experts to merch and backstage event access. “Passion Drops” will include activities and even masterclasses focused around gaming, photography, music, and more. And finally, “Tech Drops” will include giveaways, news, and other announcements.
Like all backbone tech providers, Qualcomm is often overshadowed by the marketing efforts of its device manufacturing partners. Snapdragon Insiders will allow the company to engage more directly with fans interested in the underlying technology in our phones and other gadgets. Like all community efforts, the success of Snapdragon Insiders will hinge on whether Qualcomm can consistently pump out high-quality content for its fans.
Snapdragon Insiders was dreamt up following particularly strong community engagement for Qualcomm last year. The company recorded 27 million views at 2020’s virtual Snapdragon Tech Summit and has seen 300,000 photo submissions to its #ShotOnSnapdragon photography challenges. And let’s not forget the spontaneous petition to bring Snapdragon-powered Samsung Galaxy smartphones to Europe. Qualcomm also wants to work closely with well-established smartphone communities, such as those over at its partners OnePlus and Xiaomi.
If you’re interested, China, India, Germany, and the US are the first target markets for Qualcomm. You can sign up at SnapdragonInsiders.com or follow one of the Snapdragon Insiders channels over at Instagram, Twitter, YouTube, and even on Reddit. See the graphic below for the details. There’s also a dedicated community forum planned in the coming months.