We knew that Pokemon Go was a big hit over the summer, with the augmented reality free-to-play game from developer Niantic Labs becoming an international obsession, at least for a few weeks. As it turns out, the in-game purchases in Pokemon Go may have brought in more money in its first 90 days than any other mobile game during the same time period.
The mobile market researcher App Annie claims that the game generated over $600 millions in its first 90 days. By comparison, it took Candy Crush Saga over 200 days to reach that milestone, and it took Clash of Clans over 500 days to reach the $600 million mark. Ninatic Labs has not offered any official information on how much money it has generated from Pokemon Go, so App Annie’s numbers should be taken with a grain of salt.
The market research firm added that in the third quarter of 2016, Pokemon Go accounted for 45 percent of the time that players spent with Android games, compared to 55 percent for the next 19 most popular Android games:
App Annie said that the most impressive feat was Pokemon Go’s ability to single-handedly convert a massive amount of a player’s non-mobile time to mobile time. Pokemon Go wasn’t significantly borrowing time from other games or apps, for that matter. Rather, its innovative augmented reality gameplay and iconic brand were compelling enough to convince players to spend more time overall on their mobile devices.
While the popularity of Pokemon Go has died down somewhat since its official launch in July, it remains on top of the Google Play Store’s most popular games list. Are you still playing the game and has it continued to take up a lot of your overall Android mobile time?