The inevitable has happened: Pokémon Go is officially the largest mobile game in U.S. history. And it only took a week to get there. Having just racked up 21 million active daily players, the cultural phenomenon of a game has now surpassed the previous record held by Candy Crush Saga back in its 2013 heyday of 20 million daily users.
With Pokémon Go finally launching in Europe and untold millions more users soon to become addicted, it seems like only a matter of time before we report that Pokémon Go is the most popular mobile game in history, period. As SurveyMonkey (the research firm behind the user numbers) states:
Within three days of its release, Pokémon GO attracted more users than Twitter, and rose to the top of the App Store revenue charts, earning millions of dollars a day for its publisher, Niantic.
The big question now is just how long Pokémon Go will grip the world’s attention. The novelty factor and mass-contagion effect are certainly inflating its early numbers, but once things settle down what will the sustainable user base look like? While I know some of you might be sick of reading about Pokémon Go, you’ve got to respect it for getting 21 million people in the U.S. a day to go outside and exercise.
Have you played Pokémon Go yet? Do you think it will continue to grow in the U.S. or shrink in usage a little?