Layar Playboy featured

“The Internet is for porn,” so the catchy song from Avenue Q goes. Now that smartphones and tablets are overtaking desktops in terms of Internet access, it seems mobile devices are also becoming the preferred means of accessing content for mature audiences.

But if you still prefer the feel of good ol’ glossy paper magazines, then you might be glad to learn that Playboy is now incorporating augmented reality technology in some editions. The Dutch edition of the magazine ain’t your grandpa’s Playboy mag, as it now incorporates augmented reality codes from Layar, which showcases additional content when scanned with the mobile app.

For instance, the cover will come alive with semi-nude and partially animated clips of the models vying for Playmate of the Year. Interior pages feature content such as last year’s Playmate giving an introduction to the current edition and another page that gives viewers the opportunity to ogle 2012’s Playmate even further.

Of course, it’s not just the mature content that readers are looking for. After all, you read Playboy for the articles, right? Right? If so, then Layar gives you access to movie, videogame and TV show trailers, videos of gadgets and cars, as well as a flashback to previous issues as far back as the 1980’s.

“As Playboy we have a great amount of content but are limited to the 114 pages of the magazine. With Layar we virtually have an unlimited amount of possibilities to publish extra content,” says Playboy Netherlands editor in chief Patrick Goldsteen.

Layar is a free download on Google Play, and is also available on iOS.

J. Angelo Racoma
J. Angelo Racoma has written extensively about mobile, social media, enterprise apps and startups. Angelo develops business case studies for Microsoft enterprise platforms, and is also co-founder at WorkSmartr, a small outsourcing team that offers digital content and marketing services.