At today’s IFA 2015 Global Press Conference in Malta, Philips’ TV division, TP Vision, talked about the company’s plans for 2015 and announced that Android TV is a big part of the future. 80 percent of Philips Ambilight TVs in 2015 will run on the Android Lollipop platform.
The new Philips Ambilight TVs come with integrated lighting systems for a much better experience and as part of the move to Android, Philips announced a new partnership with EA and Gameloft offering customers who buy Amiblight TVs access to around 200 popular games stored in the cloud.
TP Vision also announced that the 90 percent of Phillips Smart TVs powered by Android TV have been connected to the internet. Video On Demand services are proving ever-popular, with 50 percent of customers in the UK (end of 2013) and 30 percent in Germany (early 2015) using VoD services.
The other key announcement from the short power briefing was that there will be 38 Android-powered TVs released in the first half of 2015 and some of these will be low-cost entry-level Full HD panels. The key thing here is that Android as a platform is growing in the smart home arena and it’s nice to see a major electronics band such as Philips/TP Vision backing Android on TV at all price points.
Image via: ITB (Twitter)