No plan is safe from Peacock's latest price bump

Another day, another major streaming platform raising its prices. This time the culprit is NBCUniversal’s Peacock service. Expect to start paying more across all of the streamer’s subscription plans.

Starting today, Peacock is increasing the cost of all of its tiers for new and returning subscribers. In the table below, you can see what the prices were before the increase and how much these plans cost now. If you head over to Peacock’s website, you’ll see that the prices have already been updated.

The price bump will also effect existing customers, but not right away. According to the announcement, existing customers will see the change on their next billing date or after September 17, 2026.

However, if you signed up for a promotional offer before today, that benefit will continue until the end of the promotional period. After that period ends, you’ll have to start paying the new rate. It’s also important to note that the company says you’ll lose your promotional pricing if you switch plans during the promotional period.

NBCUniversal states that it is raising prices to “continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.” This latest announcement marks the fourth time Peacock has raised its prices in four years.

With the rollout of these price hikes, it makes YouTube Premium’s next perk sound all the more alluring. However, it remains to be seen if Peacock’s new prices will result in YouTube raising its subscription prices.