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Inspiration on and off the court: OPPO’s Find X5 Pro at Roland-Garros 2022
Sports offer a level of inspiration that was sorely lacking during the last few years of lockdown. There’s something about underdogs and fan favorites lifting trophies that makes you want to do more. Now, OPPO has harnessed some of that inspiration from Roland-Garros 2022 as the tournament’s premium sponsor for the fourth consecutive year. Let’s take a look at how the OPPO Find X5 Pro helps to find its new brand proposition, “Inspiration Ahead.”
See also: OPPO Find X5 Pro review
Inspiration for everyone
Inspiration isn’t just for fans at top tennis tournaments like Roland-Garros. There’s a reason that OPPO continues to forge its partnership year after year since 2019. William Liu, VP of Global Marketing, discussed exactly that idea, saying “Inspiration Ahead means showing confidence and poise when moving forward.” He likened the motto to braving the storm and trying to break stagnation. OPPO’s participation in events like these helps the company to use its technology to further inspire and connect with its global audience.
Of course, that connection wouldn’t be possible without the technology itself. After all, OPPO’s goal with the tournament was to capture each moment in impressive clarity. That meant putting the OPPO Find X5 Pro in the hands of fans at all sessions, both day and night.
OPPO Find X5 Pro packs a pair of crisp 50MP wide and ultrawide lenses, backed by a 13MP telephoto shooter to capture the last little details. However, it needs a little more punch to bring the action of tennis to life. OPPO introduced a remarkable five-axis OIS to its camera array to help you capture more details, even at the most exciting moments.
Further help from OPPO’s self-designed MariSilicon X imaging NPU means you can remember the experience both day and night. It enables incredible AI features like 4K Ultra Night Video, which draws in and enhances the natural light for a clip that feels like you’re reliving the moment each time you push play.
OPPO and Roland-Garros recently announced that their partnership will continue for two years into 2023. Looking to the future of the collaboration, OPPO is keen on updating its already remarkable imaging technology to capture every inspirational moment on the red clay court.
However, the research and development team at OPPO is looking forward to much more than next year’s tournament. They’re constantly looking for new ways to improve the technology in the palm of your hand. We saw the arrival of the powerful MariSilicon X NPU as part of the OPPO Find X5 Pro after years in the lab. There’s no way to know what comes next, but it’s a safe bet that the team has been working on it for years.
Rafael Nadal hoisted the trophy this year at Roland-Garros, and there’s still plenty of inspiration to look forward to. We’ll just wait and see how OPPO captures it next.