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The OnePlus offline sales ban could spread across India (Updated: Official statement)

Retail associations have cited tiny profit margins and poor warranty claims processes as the reason for the sales ban.

Published onApril 16, 2024

OnePlus Logo on OnePlus 9 Pro
C. Scott Brown / Android Authority
  • Another Indian retail association has threatened to stop selling OnePlus products in the market.
  • This could effectively result in OnePlus products not being sold offline across India.
  • The threat comes after a smaller offline retail association said it would stop selling OnePlus products from May 1.

Update: April 16, 2024 (12:45 AM ET): OnePlus India has shared an emailed statement with Android Authority regarding the ongoing situation in India, where the brand is facing a retail sales ban. Here’s what the company has to say:

OnePlus values all the support it has received from our trusted retail partners in the last seven years. At present, we are working with our partners to address the areas highlighted, ensuring our continued commitment to a strong and prosperous relationship going forward.

Original article: April 15, 2024 (6:05 AM ET): OnePlus may have suffered a significant blow after an association representing retail chains in southern India announced it would no longer sell OnePlus products from May 1. However, it sounds like this sales ban could extend to the rest of India.

The All India Mobile Retailers Association (AIMRA), which represents over 150,000 offline smartphone retailers in India, has told OnePlus that its members might stop selling OnePlus products.

By contrast, the South Indian Organized Retailers Association (ORA), which announced its sale ban from May 1, represents 4,300 offline retailers. So AIMRA’s sales ban would have a much bigger impact and could effectively translate into a total offline sales ban across the country.

Why do Indian retailers want to drop OnePlus?

AIMRA sent a letter to OnePlus, a copy of which was seen by Android Authority. In it, the group expressed support for ORA’s decision to stop selling OnePlus products.

“We may also stop the OnePlus business across India if issues are unresolved as the situation remains worse in the general mainline trade with no solace and deliveries on commitments (sic),” read an excerpt of the letter.

The group also revealed the reasons for its threat:

For years, OnePlus India has neglected mainline retailers by failing to provide adequate stocks, offering poor margins, settling claims poorly, failing to deliver commitments and lacking a meaningful relationship with retailers in India (no demos, no promoters, no market visits overall, no SOPs) demonstrating neglect.

The association also alleged that OnePlus was selling products through “illegitimate channels to inflate numbers.”

We’ve contacted OnePlus for comment on the matter and what consumers should do in the event that offline sales are pulled. We haven’t heard from the company as of publication.

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