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This now-deleted Nokia Mobile Instagram post isn't so bright

Whoever green-lit this recent Instagram ad by Nokia Mobile forgot how auto-brightness works.

Published onMay 27, 2019

All smartphones, including this Nokia 3.2, have auto-brightness functionality.

Auto-brightness is a feature available on pretty much every phone out there, allowing your phone to tweak screen brightness depending on ambient light. It’s been available for years now. It’s not exactly exciting, and it seems like someone at Nokia brand licensee HMD Global decided to make a big deal out of it, but forgot how it works.

Redditor u/estekwellek spotted an Instagram ad by the Nokia Mobile MENA (Middle East and North Africa) account. The ad gives us a look at how auto-brightness works on a Nokia phone, but someone clearly made a mistake. Check out the GIF below to see if you can spot the error.


Yep, the Nokia phone’s screen gets brighter when the nearby light is switched off, and dims when the light is switched on again. In other words, the clip suggests that your eyes will be seared with bright light when you go to bed. It also suggests that you’ll struggle to see what’s on-screen in direct sunlight.

The ad has since been removed by the account-holder, but hopefully whoever approved the clip was forced to watch their phone’s brightness slider in various lighting conditions. What do you think of the pulled ad? Give us your thoughts below!

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