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Motorola expands in India, no longer exclusive to Flipkart
Buying a Motorola smartphone in India has required buying it from e-commerce retailer Flipkart but the Lenovo-owned company has today announced that it is expanding this reach. The company’s exclusive deal with Flipkart has ended and now Motorola devices can be purchased from selected Airtel stores alongside e-commerce giants Snapdeal and Amazon.
The Moto E 4G will be the first smartphone sold via selected Airtel stores, while ecommerce giants Amazon and Snapdeal will be offering the 3G and 4G versions of the Moto E from Friday.
Amit Boni, General Manager of Motorola Mobility India, said:
“Responding to growing demand from our consumers we have made a strategic move of increasing the availability of our portfolio across offline and multiple online shopping platforms. To start off, we will be available at select stores for our consumers to experience and purchase the device. Consumers are at the heart of whatever we do and we will leave no stone unturned to enhance their buying experiences.”
Earlier this month, Motorola announced that it had sold 5.6 million Motorola smartphones through partner Flipkart since the exclusive partnership began in February 2014. It’s likely that the company is aiming to replicate this success on a larger scale by offering Motorola devices through more sales channels and with devices like the Moto X Play also available in India, the company may yet achieve this.