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3 million Motorola smartphones sold in India last year
Early reports last year suggested that Motorola’s re-launch in India was going rather well, as the company shifted 1 million smartphones in only 5 months. Almost one year on from the brand’s regional reappearance, The Economic Times states that Motorola has now sold more than 3 million smartphones in India, proving that the company can compete with the cut-throat local competition.
According to the report, around half of Motorola’s sales in India came from its affordable Moto G and Moto E handsets, which offer reasonable specifications in a market with plenty of competitively priced options.
In the third quarter of 2014, Motorola claimed fifth spot in India, behind Samsung, Micromax, Lava and Karbonn. Previously, Motorola had not even ranked in the global top 10, so is clearly performing above expectations in India. However, since its acquisition by Lenovo, the two now make up the third largest manufacturer in the world, according to Counterpoint Research.
“We will be doubling up our efforts in India, which is a very critical market for us,” – Amit Boni, head of Motorola’s India operations
Motorola shows no signs up letting up in India and will be focusing more heavily on the country this year. As parts of its plans, Motorola is set to open its own experience stores across India, beginning in Bangalore. There are also rumors circulating that Morotola may release some of its future handsets in the country first and that its Moto Maker service may also be making its way to India.
With India expected to be one of the world’s fastest growing smartphone markets in 2015, the country could turn out to be a big earner for Motorola.