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Millennials seem to love Samsung - do you?
Samsung is, without a doubt, the king of Android – at least in terms of popularity. You don’t need to do much research to see how big the Korean giant is. Statista’s numbers show Samsung leading in smartphone market share, making up for 24.5% of all global shipments. Our very own poll recently revealed that 26% of nearly 7,000 of our readers prefer Samsung over all other Android smartphone manufacturers.
Today we are getting more proof from research firm Reputation Institute. RI came up with a top 10 list of the most reputable companies in the eyes of millennials. This is an important group of people, considering they witnessed the smartphone boom.
Their ages range from 18-35 and they make up for a whopping 75.4 million people in the USA, officially surpassing baby boomers (as of the 2015 census). Results show Samsung as the #1 most reputable company. Other tech companies in the list include Intel and Sony.
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But what is it that makes Samsung so popular? Reputation Institute rates companies in 7 areas: products & services, innovation, workplace, governance, citizenship, leadership and performance. Samsung ranked highest in 5 of these, making it a clear winner.
RI also claims its success is likely due to a few factors, including great social marketing/advertising, creating an inclusive culture, social responsibility and the creation of enticing products. In short, succeeding in this market must involve a complicated formula that Samsung has managed to solve.
One thing is for sure – us millennials are not very easy to please. This is a great accomplishment for the company. Now we take things to the comments section to try and decipher how Samsung got where it is. What do you like about Sammy? Is it its products? Do you think it’s mostly the brand name and marketing?