Michael Kors wants to sell you not one, not two, but three Wear OS smartwatches

With IFA 2019 right around the corner, Michael Kors today announced a trio of new Wear OS smartwatches: the Lexington 2, Bradshaw 2, and MKGO.

Sitting firmly in the “formal” category are the Lexington 2 and Bradshaw 2. Using the upcoming proprietary app rolling out later this month and the built-in speaker, you can make and receive phone calls from the two smartwatches.

The Lexington 2 and Bradshaw 2 also feature the Snapdragon Wear 3100 processor and four battery modes. Extended Battery Mode extends battery life to “multiple days,” while Daily Mode lets you use the smartwatches without limitations. Custom Mode lets you customize battery optimization settings, while Time-Only Mode squeezes a few extra hours of juice when battery life is low or just tells you the time.

Moving to the MKGO, the fitness-oriented smartwatch swaps out the metal watch bands of the Lexington 2 and Bradshaw 2 for those made of silicone. However, it keeps the Snapdragon Wear 3100 processor, two side buttons and crown, and heart rate sensor.

The MKGO even gets a leg-up on its higher-end siblings when it comes to weight. According to Michael Kors, the MKGO is the company’s lightest smartwatch to date. With four color options, the MKGO is also more colorful than the Lexington 2 and Bradshaw 2.

The Lexington 2 starts at $350 and comes in four finishes: gold, rose gold, silver, and two-tone stainless steel. The Bradshaw 2 will be available in October, start at $350 and come in four finishes: gunmetal, rose gold-tone, gold-tone, and silver-tone stainless steel. Finally, the MKGO starts at $295 and is available with pink, black, white, or red silicone straps.