Magic Leap, the augmented reality company that is heavily backed by Google to the tune of $542 million, has just uploaded a new video, which gives us a better look at some of the capabilities of the company’s technology. The clip is relatively short, but gives us a little look at a waving robot and a 3D rotating solar system.
Unlike Magic Leap’s last video back in March, which showed off some heavily edited WIP gameplay footage, the latest video comes with a caption that specifically states that “no special effects or compositing were used” in the creation of the video. While Magic Leap may still not have shown off any hands-on demos, putting it a little behind Microsoft’s similar HoloLens augmented reality product, this footage may go some way to reassure observers that there’s more to Magic Leap than just marketing.
Along with the new video, company Chief Executive Rony Abovitz has been talking a little more about the company at WSJDLive 2015 and its goal to build “an operating system for reality”.
Despite the promise of its technology, Magic Leap isn’t opening up its tools to all developers just yet. Rather, just a selected group of developers, working on everything from cookbook style apps to entertainment and games, will have access to the platform before launch. The company is remaining as secretive as ever.
Magic Leap has acquired use of an old Motorola phone factory in South Florida though, where the company is setting up a production line to manufacture its augmented reality glasses. Abovitz declined to comment on any potential launch window for the hardware, but he did state that the company is preparing to “ship millions of things”.
It appears that we are still going to have to wait a while until we can judge the quality of Magic Leap’s augmented reality experience for ourselves.