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Secretive startup Magic Leap demos its augmented reality concept in new video

Magic Leap, the secretive augmented reality company, has just sent out a teaser video hinting at what it's been working on since Google's $542 million investment in the company last October.
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Published onMarch 19, 2015

Magic Leap, the secretive augmented reality company, has just sent out a teaser video hinting at what it’s been working on since Google’s $542 million investment in the company last October. The video is titled “Just another day in the office at Magic Leap”, and starts out pretty slowly. The man in the video is shown moving around different tabs with his hands, scrolling through his Gmail with his fingertips and flicking away webpages with a swipe of his hand.

Soon after that, he starts playing a video game inside his office, and this is where things get crazy. He picks up a futuristic handgun, and tries to defend himself from a number of robots that are trying to attack him. It’s not a long video, but it’s very entertaining to watch.

The video certainly looks similar to Microsoft’s HoloLens, which allows the user to take control of the world around them by means of physical motion. And based on what we’ve seen, the technology Magic Leap is working on seems much different from the tech that Oculus, Samsung and HTC have shown off so far.

Seeing as how virtual reality products are exceedingly difficult to capture on video, we’re not quite sure if this is actually what the company has been working on, or if the video is merely a concept, showcasing what’s possible in the future. Either way, it will be interesting to see what the company comes up with in the future.

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