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Huawei's "Made for HUAWEI" certified accessory program reportedly on the horizon
From Apple to Google, more smartphone manufacturers over the years decided to launch certified accessory lines in the hopes of driving more sales. That is why is it not entirely surprising to see that Huawei, the largest smartphone maker in China, might launch a Made for HUAWEI program for certified accessories.
As the name suggests, Made for HUAWEI looks to certify certain accessories for HUAWEI’s smartphones. Once accessory makers go through the procedures of the program, they can attach a “Made for HUAWEI” sticker on its accessories, which, in turn, should boost sales.
According to GizChina‘s report, the first accessory sold under the new program is a USB Type-C to HDMI cable for the Mate 10, though more accessories are likely to be announced down the road.
It would make sense for HUAWEI to launch a certified accessory program. For one, competitors like Samsung and Xiaomi already have certified accessory programs in place, so for HUAWEI to not have one would be a glaring omission. Such a program would also open up a new revenue stream for the company – Apple charges a fee for certified products, so if HUAWEI goes down the same route, it would have a new way of making money.
Finally, and this is more of a consumer-facing reason, it inspires more confidence in someone that they’re making a sound purchase. An accessory without a Made for HUAWEI sticker might make some folks think twice about picking it up for their phones.
The Made for HUAWEI program already soft-launched in China with the aforementioned cable, though there does not seem to be official word from HUAWEI just yet. Also unknown is whether it will expand to other markets, but given the company’s presence in Europe, Asia, and, to some extent, the US, that seems likely.