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LG Bello II arrives in India as the LG Max

LG's new Bello II smartphone has made its début in India for a price of Rs.10,999, but with a new name – the LG Max.

Published onJuly 24, 2015


Back at the beginning of the week, LG announced its new low-cost Bello II smartphone, the latest entry in its range of affordable smartphones for emerging markets. The smartphone has now made its début in India, but with a new name – the LG Max.

The most compelling aspect of the smartphone is probably its price. The LG Max will retail for just Rs.10,900 ($170) in India, although we don’t have a specific launch date or list of retailers just yet. It’s not the cheapest smartphone on the market, but the Max offers some competitive hardware.

Despite the name change, the smartphone still comes with a 5-inch 854×480 display, 1.3GHz quad-core CPU, 1GB of RAM, an 8 megapixel rear camera and 5MP front camera. The phone also features 8GB of internal storage, a microSD card slot and a 2,540mAh battery.

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However, the smartphone only features 3G connectivity, so may struggle to compete against similarly priced 4G enabled handsets from the likes of MicroMax, Xiaomi, Lenovo or HUAWEI. However, the LG Max does come with some of LG’s flagship features, include Selfie Flash, Gesture Shot, and Knock Code, which might be enough to win some consumers over.

The Bello II will also be known as the LG Max in Mexico and Russia, and will be called the LG Prime II in Brazil and Chile. A roll-out in Europe is expected in the third quarter of the year.

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