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LG’s new mid-rangers are coming soon worldwide

LG announced that its new lineup of mid-range devices, comprising the Magna, Spirit, Leon and Joy, will become available around the world in the following weeks.
By
March 30, 2015
lg magna aa 3
LG Magna

LG announced that its new lineup of mid-range devices, comprising the Magna, Spirit, Leon and Joy, will become available around the world in the following weeks.

LG didn’t have a major smartphone unveiling at MWC (the LG G4 will land towards the end of April), though the company did show a quartet of mid-range devices with rather unusual names.

With the Magna, Spirit, Leon and Joy, LG is trying to cover the entire mid-segment of the market, from the upper echelon (Magna) to the budget-minded Joy.

The Magna and the Spirit feature slightly curved screens (a 3000mm radius, says LG, compared to the 600-700mm of the G Flex 2), which should help them stand out in a sea of slabs. The devices take design cues from LG’s flagship G series, featuring plastic bodies and rear-mounted power and volume buttons. During our time with them at MWC, we found them quite nice to handle, especially the higher-end Magna and Spirit.

 

The Magna packs a 5-inch 720p display, a quad-core processor, 1GB of RAM, 8GB of expandable storage, a 8MP/5MP camera pair, and a respectable 2540 mAh battery, making it a solid competitor to the Moto G 2014, if the price is right.

Specifications of the other devices are available in the press release below; note that, except the Joy, the phones will be available in LTE Cat. 4 and 3G variants, and the processors differ between the two connectivity options. The Magna, Spirit, Leon run Lollipop, while the Joy comes with Android 4.4, likely permanently.

LG announced that Magna, Spirit, Leon and Joy will be arriving in Latin America first, followed “closely” by Europe, Asia, Middle East, Africa, and North America. It’s clear that LG gives the mid-range plenty of attention – after all, the bulk of its sales (by units) is coming from this category, rather than the more expensive G series.

LG has not revealed pricing and availability dates, though unlocked prices should be in the $100-$400 range, going up from the Joy to the Magna.