The critically acclaimed G2 and G3 boosted LG to success in the flagship smartphone market and LG is aiming to continue this upward trend with the G4, which is set to launch in mid-April. The company wants to sell 10 million G4s come the end of 2015.
For comparison, the LG G3 has so far sold somewhere between 6 and 7 million smartphones since its début in May 2014, according to LG’s mobile chief Cho Juno. This year, the company is looking to boost flagship smartphones sales by around 30 percent and wants to reclaim its position ahead of fast growing, low-cost Chinese smartphones brands.
“LG Electronics aims to achieve the 10 million sales target of the G4 smartphone, which will be unveiled next month. Specifications of the G4 and changes we’ve made had been briefed to top outlet channels and European carriers during the Mobile World Congress (MWC) fair”
This might seem like a tall order, given the praise currently being dished out to the Samsung Galaxy S6. Unusually, even Cho praised the Galaxy S6, stating that it impressed LG’s top management. However, LG itself has said that it has put a lot of resources into the G4 and seems to have a few changes in the pipeline. Although specifications are still being kept tightly under wraps.
LG also has another flagship in the works for the second half of the year, which will apparently be a cut above the G series. We’ll have to see if this handset frustrates the G4’s sales target or if the two can stand side-by-side.