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Lenovo may use 'Moto' branding for all of its future smartphones

A new report claims Lenovo will be using the "Moto" branding for all of its future smartphones, following its 2014 acquisition of Motorola from Google.

Published onNovember 8, 2016


Lenovo acquired Motorola from Google in 2014, but so far it hasn’t gotten a lot out of that rather large purchase. According to an unconfirmed report today, Lenovo may be about to put the branding it received as part of the deal to more use. The report claims the famous “Moto” brand will be placed on all future Lenovo headsets.

Lenovo's sold 1 million Moto Z handsets globally

The report comes from Campaign Asia, citing unnamed sources. There are no other details on when exactly this change will happen. Keep in mind that this report is unconfirmed, so take it with some skepticism. However, the truth is that the Moto brand for smartphones is better known worldwide than Lenovo’s, so it would make sense that this kind of change is in the works.

The report comes just a few days after the company released its latest quarterly financial statement, saying that it had sold just over one million units of its recently launched Moto Z phones in its first three months. Lenovo just started selling the Moto M phone in its native China.  However, it is still using its own branding for other phones, most notably on the new Phab 2 Pro, the first smartphone that uses Google’s Tango 3D camera mapping technology.

Do you think Lenovo should go ahead and use the Moto branding for all of its upcoming smartphones, and use its own name for other devices like PCs?