1-million-moto-z-sales

Lenovo’s Moto Z series showed us all how simple modular components could be, and while modular may not have been the game changer some had hoped for, the company has just passed the 1 million global sales milestone for the range.

1 million sales isn’t quite in the Galaxy or iPhone league, but this milestone makes the Moto Z series one of most popular ever Motorola branded handsets and the brand’s best ever selling high-end range. Lenovo had been struggling to turn a profit from Motorola after its $2.91 billion acquisition from Google back in 2014, so a strong performance from a more radical handset launch is sure to boost company confidence.

The success of the Moto Z series is likely down to selection of price points, with the reasonably priced Play model still offering modular component support, and a compelling high-end hardware option available with the Moto Z Force. Not to mention that the additional battery capacity, improved JBL SoundBoost speakers, and 10x optical zoom camera modular accessories are going to have won a few customers over too.

Lenovo isn’t done with Motorola branded handset releases this year through. The company’s upcoming low cost Moto M handset has appeared in several leaks recently and is expected to arrive with a cost of just 1999 Yuan, or around $295. Lenovo will be unveiling the new Moto M in China tomorrow, on November 8th.

Robert Triggs

Lead Technical Writer covering SoCs, displays, cameras, and everything in between. In his spare moments you’ll find him building audio gadgets.