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Lenovo committed to manufacturing phones in India, Moto X Force on the way
The race to come out ahead in the Indian smartphone market is still hotly contested and the consumer appeal of manufacturing devices locally has become a major differentiating factor, with the Make-in-India campaign gaining some major momentum. Lenovo seems very aware of this trend and has announced that it is committed to making long term investments into manufacturing and R&D in the country as well.
The announcement came while Lenovo was busy unveiling its logo and new tag-line in the country: “Innovation never stands still”. As well as new hardware research, Lenovo also stated that is sees software development heading to the country in the future as well. Upcoming products were also announced at the event. The Moto X Force and Yoga Tab 3 are scheduled to arrive “soon”, although we don’t have an exact date or prices for either device just yet.
“In three years, we have reached a revenue of $2.5 billion (roughly Rs. 16,540 crores) in India compared to a target of $800 million (roughly Rs. 5,292 crores) when we came to this country which is fast evolving in the area of technology,” – Lenovo Chief Executive, Yang Yuanqing
Lenovo currently sits in third position in the Indian smartphone market, partly due to its range of very cost effective, super-midrange smartphones. However, the company has had a tougher year in the global market, where is slowing share and shipments, coupled with some very large expenses, has seen the company recently post its first quarterly loss in six years.
Lenovo is looking to become one of the fifty largest companies in India, and a strong position in the country’s booming smartphone market is certainly a good place to start.