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Kodak licenses trademark to Bullitt for new Kodak IM5 smartphone

Kodak has partnered with Bullitt to launch a smartphone. It has a 13MP camera and a 5 inch HD display, but the real power is in the photo management software.

Published onJanuary 6, 2015

You may not have heard of Bullitt, but I am sure you have heard of Kodak. Bullitt designs, manufactures, markets and sells mobile phones in partnership with global brands, in this case with Kodak. And the company has just announced its first Kodak smartphone, the Kodak IM5, at CES 2015.

The Kodak IM5 is all about ease-of-use. Although it runs Android, it doesn’t use the standard launcher, or any of the popular launchers, but rather it has a special user interface that offers quick and easy access to key functions such as calling, messaging, camera and contacts.

The 5 inch device has a full HD display and is powered by an unnamed 1.7 GHz octa-core processor, which if I had to guess sounds like it comes from MediaTek. There is 1GB of RAM and 8GB of internal storage.

Too many memories stay stuck on mobile phones, often because the process for sharing them is too complicated for users.
Since it carries the Kodak name then photos are central to the IM5’s appeal, however rather than make an expensive phone with expensive optics, Bullitt has decided to go with easy-of-use imaging functionality. The idea is that the IM5 makes taking, storing, sharing and printing photos quick and simple. That is not to say that the camera is bad, it has a 13MP auto-focus main camera, but the real power is in the unique image management software that lets users quickly edit photographs and either display them on the device, share them on social media or print them using a customized app compatible with home printers.

The focus (sorry no pun intended) on ease-of-use was underlined by Eileen Murphy, VP Brand Licensing at Kodak: “Too many memories stay stuck on mobile phones, often because the process for sharing them is too complicated for users; that’s why we’ve partnered on the IM5, the first device in a range of mobile products that takes our heritage and experience in photographic technology and combines it with Bullitt’s expertise in designing high-quality devices for a specific target consumer.”

Available in white or black, the Kodak IM5 will be available globally, starting with roll-out in Europe from the end of Q1 2015. The cost is rumored to be around $249.

The Android Authority team on the show floor at CES will try and head over to the Bullitt stand, and if they manage to get some more photos then I will update the post… Stay tuned!

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