Last year you may remember Joseph Gordon-Levitt’s involvement in the LG V10 campaign. His production company hitRECord used a variety of people in different settings coming together to create a simple melody. The ad sought to showcase the V10’s ability to capture the in-between moments. With the LG V20, Gordon-Levitt is taking things in a different direction.
For the LG V20, hitRECord is encouraging fans to go out into their everyday worlds and do something spectacular. Whether it’s performing music on the street, setting up a flash mob, or doing something completely out of the ordinary that turns heads and makes people want to whip out their phones and record what’s going on.
“Last year we partnered with LG to make hitRECord’s first ever TV commercial and we’re very proud of what we made together,” said Gordon-Levitt. “This time we want to tell an even larger story, focusing on the big moments that happen every day – moments that other people are meant to see and hear – moments that happen without warning and catch you off guard. These are the moments that make up the Everyday, Spectacular.”
As an incentive to get people involved, hitRECord will be paying anyone whose content makes it into the final cut of any of the three campaign videos. What’s more is that particularly exceptional submitters will receive a brand new smartphone. In the announcement video Gordon-Levitt doesn’t specify which phone, but we think the LG V20 is a pretty solid guess.
If you want to get involved with this collaborative project, click the button below to head on over to hitRECord’s website. There you’ll find specific details and guides to help you get into the action. As always, let us know what you think about this campaign in the comments!