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LG announces new partnership with Joseph Gordon-Levitt's HitRECord production company
LG has just announced a new partnership with Joseph Gordon-Levitt and his production company, HitRECord, to help develop new creative content over the coming year. LG says it wants to help celebrate and support creators of all types throughout the world, which is exactly what HitRECord aims to do.
HitRECord is an online production company based on collaborative efforts, which was founded and is directed by Mr. Gordon-Levitt. The company produces short films, publishes books, releases records, and has even produced two seasons of Hit Record on TV with Joseph Gordon-Levitt, a half-hour-long variety show.
Joseph Gordon-Levitt explains:
HitRECord is a community that anyone can join. It doesn’t matter who you are, if you have something to share, all you need is to go out there and do it. In the past, the movies and shows we’d watch could only be made by certain people, and the stories we’d hear would only come from a limited number of perspectives. Technology is changing all that, and giving more people the opportunity to share their own, unique stories. LG understands this and that’s why we’re embarking on this partnership.
The first project to come from the partnership is a collaborative short film called “In-Between Moments”, which will kick off sometime this week. The new short film will focus on all of the moments that happen throughout the day, whether that means moments that are beautiful, or spontaneous or short-lived. We’re sure we’ll get some more details sometime in the future, so look out for more collaborative efforts to come from this new partnership.