JDI, an LCD technology joint venture between Sony, Toshiba, and Hitachi, has just unveiled its latest breakthrough in display technology – a 7 inch panel that can output 1000 nits of peak brightness, whilst still managing to offer greatly reduced power consumption. For comparison, most modern smartphone displays, such as the Galaxy S5’s or HTC One M8’s, typically top out at around 500 nits.
This feat has been accomplished using Sony’s “WhiteMagic” display technology, which adds an extra white pixel into the displays red, green, and blue pixel makeup. When operating at around 500 nits of brightness, the RGBW matrix reduces the amount of power consumption by around 40 percent when compared with conventional LCD setups, which is still more than bright enough for uses in even the most well lit indoor environments.
By turning up the brightness of the entire pixel matrix, the display can double its peak brightness up to 1000 nits, which allows for vastly improved visibility even in very bright sunlight. Power consumption, in this mode, is still comparable with conventional LCD panels which are not as visible in outdoor environments. Not only is this display much brighter, but its average power consumption should also be much lower than convention mobile displays, and therefore the device’s battery should last much longer.
JDI’s new display has a resolution of 1920×1200 and a pixel density of 323 pixels per inch, which isn’t quite as overkill as the company’s recently announced 10 inch 4K display designed for tablets. You can find the full spec sheet below.
JDI’s new display is certainly innovative, but we don’t yet know which device will be the first to feature this technology. We’ll keep you posted if anything else crops up at the SID Display Week in San Diego, where JDI is currently showing off its display prototype.