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ARM's James Bruce talks about the future of mobile tech at CES 2016

We speak with James Bruce from ARM and discuss what we have to look forward to in 2016!

Published onJanuary 10, 2016

At CES 2016, we got to spend a moment with James Bruce, Director of Mobile at ARM, to find out his thoughts on the future of mobile processor technology, the penetration of ARM in the mobile and electronics space, innovation and challenges we can look forward to, and what caught his eye at this year’s CES. Let’s take a look!

We start off with talking about what a great run ARM is enjoying, with up to 75 billion connected devices shipped. What is interesting is over the past two years, ARM’s partners have shipped over 25 billion SoCs, seen with the smartphones, tablets, wearables, and other connected devices. ARM’s presence however is felt in a lot of other products as well, that some people may find surprising, like some cameras, cars, and a host of others.

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Speaking about innovation seen in 2015, a great point made was that in the current landscape, innovation is more about having users adopt new technology without a second thought, and the products that do really well are those that seamlessly integrate into daily life. These products can be anything, ranging from cycle computers to the latest and greatest smartphones, and even devices like our wireless routers.

What 2015 did feature was a major shift in the smartphone market as far as pricing strategies went, with smartphones priced as low as $199 also allowing for a close to flagship experience, for a fraction of the price. It’s great to see that there are now great smartphones available across the price spectrum, and consumers have the choice of more affordable device, without too much of a compromise in quality and experience.

HUAWEI Mate 8 hands-on and first impressions

As you may seen during our CES coverage, the latest HUAWEI flagship, the Mate 8, features an in-house HiSilicon Kirin 950 processor, featuring four ARM Cortex-A72 cores and four Cortex-A53 cores in a big.LITTLE architecture. The Cortex-A72 offers a significant increase in performance and efficiency over the previous generation A57, and what that means from the perspective of the user is the availability of higher performance and better battery life. The difference is already clearly evident with the HUAWEI Mate 8, which, apart from boasting incredible performance, features fantastic battery life as well.


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Speaking about the difference between ARM and Intel, what is great about the ARM ecosystem is the multiple partnerships the company is involved in, allowing for a lot of innovation across the board, which results in continuous improvements and upgrades over a period of time. The continuous pace of innovation is another reason why we now have access to great smartphones, regardless of their price points.


On being asked what he found to be a highlight of this year’s CES, James mentioned the HUAWEI Mate 8, while of course, admitting to a bias towards smartphones in general. He did mention a few other great products showcased during the trade show, such as the Smart Pet and the world’s smallest computer, which is just 1 mm in size, which another great way to see how ARM’s technology can be leveraged.

This was another wonderful conversation with ARM, and with CES 2016 coming to a close, check out the link below to see what we loved at this year’s show.

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