EMBARGOED TO 00.01 TUESDAY 11TH APRIL 2017. EDITORIAL USE ONLY. Samsung unboxes the Galaxy S8. Samsung are marking the launch of the groundbreaking new Galaxy S8 smartphone by touring a giant 7×3 metre scale model of the phone around the UK throughout April and May. Each of the installation sites have been selected following a public poll to find the 20 UK views that give Brits infinite pleasure. The giant phones are being specially positioned at many of the winning locations to showcase the views via the new Infinity Display screen and bezel-less design, which form a continuous surface with no buttons or harsh angles. Locations visited to date include Stonehenge [pictured], Bournemouth, St Ives and London. The Samsung Galaxy S8 and S8+ are available for pre-order until 19th April and launch in UK on 28th April. Photo credit should read: Joe Pepler/Samsung Galaxy S8.

In 2001: A Space Odyssey, an alien race manifests itself as a silent black monolith, first to prehistoric primates and later to humans. Samsung apparently took some inspiration from that classic sci-fi film in its new promotion for the Galaxy S8 and S8 Plus. It’s placing huge 7×3 meter scale models of the phones in various iconic locations in the UK to showcase the curved edge-to-edge Infinity Display.

The idea behind the new promotion is not only to show off the large display on the phones, but also to point out the features of the Galaxy S8’s cameras. Samsung hired Matthew Cattell, who is currently the Landscape Photographer of the Year in the UK, to take images just with the phone’s camera. The photos were taken in a number of iconic locations, including London, Stonehenge, and more.

The locations themselves were picked as part of a project to name the most iconic British views. They were selected by a panel of travel experts, and then the general public voted on those picks for the top 20 locations.

While seeing large scale models of the Galaxy S8 showing up all over the UK may spook a few folks, it looks like the promotion does its job of showcasing the minimal amount of bezels on the phone, combined with its unusual 18.5:9 widescreen aspect ratio. Do you think promotions like this one are effective marketing tools for the Galaxy S8? Let us know what you think in the comments!

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