Huawei has today posted detailed information about the performance of its Consumer Business Group during the first half of the year. In the six months to June 30, sales of Huawei smartphones rose 39 percent – compared with the same period last year – to 48.2 million, resulting in an 87 percent year-on-year increase in revenue to $7.23 billion.During the call, the company confirmed that smartphone shipments more than doubled in China which is quite surprising, given the the apparent slow-down in the world’s largest smartphone market that is affecting chief rivals Xiaomi and Samsung. Alongside large growth in its home market, Huawei has also posted robust growth in Europe, Africa and the Middle East.
In the European market, growth can be attributed to two key strategies; first, the company has focused on selling high-priced flagship smartphones and secondly, the company’s Honor brand bought a key online strategy to the European market. Huawei said its higher priced flagships were well received in Europe with particularly strong sales in Italy and Spain while the Honor brand continues to offer impressive flagship-level devices at an affordable price tag.
Huawei has been steadily growing as one of the world’s largest smartphone vendors but its other businesses – which focus on network infrastructure and enterprise business – have also grown. As a result, the company revealed earlier this week that overall group revenues in the first half of the year had risen 69 percent to $9.09 billion.
Richard Yu, CEO of Huawei Consumer BG, said:
“This incredible growth is a testament to our core business strategy to offer premium quality products, bringing our expected earnings for 2015 from USD 16 billion to USD 20 billion.
Such a remarkable and rapid growth in performance is a result of Huawei’s Consumer BG’s commitment to consumers’ needs and our core strategy of providing innovative hardware technology and software experience. With our consistent and huge investment in R&D, Huawei is set to become one of the key players in the long-run.”
With more devices – including the rumoured Huawei Nexus and Huawei Mate 8 – planned for later in the year, Huawei may continue this financial trend and report a stellar end to the year.