HTC has announced the availability of their recently announced mid-range smartphone, HTC U Play, in India. HTC U Play is a compact smartphone and doesn’t boast of aggressive specs.

Yet, it looks like a solid smartphone with extras like high-quality sound and USonic adaptive sound that figures out the optimal sound conditions for your ear based on the noise around it. There’s also HTC Sense Companion1 that is always learning from you and comes with built-in voice recognition so that it’s able to respond to your voice.

HTC announces the mid-range HTC U Play

HTC U Play Specifications

  • Operating System: Android 7.0 Nougat with HTC Sense
  • Processor: Octa-core 64-bit MediaTek Helio P10
  • RAM: 4 GB
  • Internal Storage: 64 GB; expandable via microSD card up to 2 TB
  • Rear Camera: 16 MP | OIS | PDAF | f/2.0 aperture | Dual tone LED flash
  • Front Camera: 16 MP
  • Battery: 2,500 mAh
  • Dimensions: 145.99 x 72.9 x 3.5-7.99 mm
  • Weight: 145 grams

Priced at ₹29,990 ($465), the HTC U Play comes in two color variants – Sapphire Blue and Brilliant Black – and is available exclusively on For a limited period, the device is also available at zero cost EMIs.

What do you think of the mid-range U Play, and would you consider picking one up at this price? Let us know your thoughts down in the comments.