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A little over a month ago, a rumor was floating around claiming that HTC might soon bring advertisements to its BlinkFeed application, though we didn’t really know when they would begin showing up. But now this news is official, as the company announced earlier today that it will soon begin testing promotions inside BlinkFeed.

Users in the U.S., U.K., Germany, Taiwan and China will soon begin seeing native and relevant ads in the app, via an update that’s rolling out as we speak. Promotions will look just like normal stories that are shown in the feed, and will feature content from AdNetworks partners such as Yahoo, Twitter, Appia and HTC itself. If you’re completely against ads showing up in your feed, though, HTC is giving pilot users a way to opt out of the program. The company explains:

We will be implementing a way for you to opt out of receiving these promotions, but we hope that displaying native and limited promotions in this way will help you discover new and useful apps and/or products and services.

HTC wants users to understand that this is just a pilot program for now, so it’s only testing the waters. However, if these advertisements prove effective over the next few months, there’s a chance we could eventually see a global rollout of the program.

What are your thoughts on ads in BlinkFeed? Are you completely against them, or do you not mind? Let us know your thoughts in the comments below.

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