Even though HMD Global is one of the fastest-growing smartphone makers in the world, its presence in the U.S. leaves much to be desired. That might change in 2019, when HMD Global looks to expand its presence in the U.S.
In an interview with Digital Trends, HMD chief marketing officer Pekka Rantala acknowledged that the U.S. is “one of the biggest smartphone markets in the world,” and that there are “big boys out there” in the U.S., where companies like Apple and Samsung hold the most mind and market share.
Even with stiff competition, Rantala is “confident” that HMD will increase its business in the U.S. this year.
To that end, HMD head of sales in the Americas Cristian Capelli said the company is in talks with U.S. carriers. Expanding its retail distribution remains HMD’s first goal in the U.S., but Capelli said that carriers will eventually “be the main outlet.”
You can currently buy Nokia smartphones in the U.S. from retailers like B&H, Amazon, Best Buy, Target, and Micro Center. For HMD to further expand its retail presence would be good news for its bottom line.
Also good news for its bottom line: selling a wider array of Nokia smartphones in the U.S. That’s not to say devices like the Nokia 6.1 and Nokia 7.1 are bad smartphones. It’s just that seeing higher-end smartphones like the Nokia 7 Plus and Nokia 8 Sirocco officially sold in the U.S. would be nice to see to increase competition and the number of choices.
In the U.S., you have Apple, you have Samsung, and you have everyone else. With the likes of LG and HTC struggling to regain relevance, HMD has a real chance to carve out a large space to call its own in the U.S.