HBO Max logo on smartphone stock photo 2

HBO Max is the new streaming service from Warner Media. Oddly, it’s not the only HBO branded streaming service. We’re talking about HBO Now and HBO Go. The three services are similar enough so it can be confusing to both new users and even long-time customers. We are here to point out the similarities and differences. We are also here to let you know that  HBO Go is now over, and HBO Now has been turned into just the standard HBO app on certain platforms.

Read: Best HBO Max movies

Here’s a look at the features of Max, Now, and Go. You can sign up for Max now at the link below, with a seven-day free trial, if you are unable to get it for no additional cost.

HBO Go is now gone

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If you signed up for HBO via your local cable or satellite TV provider, you were previously able to access the Go app with your cable or satellite login and access all of the movies in the HBO library, along with all of its TV shows, mini-series, documentaries, and specials.

Read: Best HBO Max TV shows

That situation is now over. WarnerMedia has made deals with a number of major and smaller cable TV providers that allow their HBO customers to sign into Max at no additional cost. Indeed, iOS and Android users of HBO Go have already seen those apps updated to HBO Max. As of July 31, Go is now completely gone, replaced for most users by Max.

HBO Now was rebranded as HBO

This service was for customers that didn’t have HBO via a cable TV or satellite hookup. It launched in 2015 and allows those people to access the cable channel’s content via smartphones, smart TVs, set-top boxes, and game consoles. It currently has about eight million subscribers. It costs $14.99 a month, which is the same price as HBO Max.

As of July 31, the HBO Now apps have been rebranded and are now just called the HBO apps…for now, at least. So why doesn’t WarnerMedia just rebrand Now as Max? Well, the problem is that two major smart TV and set-top platforms, Roku and Amazon Fire TV, do not currently support Max. Until they do, WarnerMedia is just offering the HBO content on those platforms, so rebranding the apps to just the HBO name makes sense for now.

Enter HBO Max

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HBO Max is the latest HBO service, basically replacing all the older ones. This service not only has all of the content from HBO but lots of other movies and TV shows as well. That includes classic TV sitcoms like Friends, The Big Bang Theory, and The Fresh Prince of Bel-Air and TV dramas like Doctor Who and Pretty Little Liars. It also has classic and current Warner Bros. movies that are not currently on the cable channel, like Casablanca, The Wizard of Oz, 2001, and all of the Harry Potter and Lord of the Rings movies. You can also stream shows from several of WarnerMedia’s other cable TV channels like TNT, TBS, TruTV, Adult Swim, Cartoon Network, and CNN. Finally, there are selections of movies from Criterion, along with anime from Crunchyroll and Studio Ghibli.

Read: The best Studio Ghibli movies

As we mentioned, many cable TV companies are giving their HBO subscribers access to Max at no additional cost. In addition, previous Now customers can sign up for Max at the same price. There’s really no reason for those folks to keep the Now service unless they have Roku or Amazon Fire TV devices.


In summary, there are now just two HBO branded services for mobile and smart TV services. One is HBO Max, which has all of the HBO content plus a lot more. The other is HBO, which just has the content found on the cable TV network, and is only going to be available for Roku and Amazon Fire TV owners. That will likely stay that way until Roku and Amazon can agree with WarnerMedia to terms for the HBO Max app. If and when that happens, the HBO apps for those platforms will be replaced by the Max apps.

Hopefully, that answers your questions about Max, Now, and Go, and how they will all hopefully merge into just the Max app. In the meantime, have you signed up for the service?

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