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Google will now prioritize mobile-friendly websites in mobile search results

Starting today, Google will begin to boost the ranking of mobile-friendly websites on mobile search results.
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Published onApril 21, 2015

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Starting today, Google will begin to boost the ranking of mobile-friendly websites on mobile search results. Effective immediately in all languages globally, this change is to help promote mobile-friendliness throughout the web and to make it easier for users to view websites that are well-suited for smaller displays. The update only affects search rankings on mobile devices, not on computers. It’s also page-specific, so the entire website doesn’t need to be mobile-friendly to rank highly on the search result.

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Google explains:

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

Google has also created a tool that will check to see if your website is mobile-friendly or not. Google says if your site isn’t mobile friendly, you might see a significant decrease in mobile traffic from Google Search. If you have a website of your own, there’s certainly a lot of info to digest, here. For more information, check out the source link below, then head to this handy FAQ page to get all of your questions answered.