At the Digital Unlocked event in New Delhi today, Sundar Pichai announced the launch of Primer, a free mobile app designed to teach digital marketing skills.

Primer is a fast, easy way to learn new marketing skills with short, bite-sized lessons that you can take wherever and whenever you have 5 minutes free. The app also works offline.

The app has been available on the Google Play Store and App Store since a while, however, the latest update brings support for Hindi language with Tamil, Telugu, and Marathi versions coming shortly.

Once you’ve installed Primer, you can start taking lessons in advertising, content, measurement, and strategy. The app adds new topics and lessons every week, and each lesson ends with personalized next steps that are automatically saved for you.

Primer is part of the Digital Unlocked initiative by Google that aims to digitally empower India’s Small and Medium Business (SMB) community.

The Internet and digital technology will be an engine of growth for the Indian economy. Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth.
– Sundar Pichai, CEO, Google

The training program will be delivered via online, offline, and mobile modes to empower thousands of Indian SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business.