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After months of waiting, you can finally buy a Pixel Tag
Nov 10, 2026 — 2:00 PM ET

- Google’s Pixel Tag is finally on sale today (November 11), months after the accessory was first unveiled.
- The tracker uses the Find Hub network, has an IP67 rating, and delivers precision finding via UWB and Bluetooth Channel Sounding.
- The Pixel Tag costs $29, although you can also buy a four-pack for $99.
Google unveiled the Pixel Tag way back in August alongside the Pixel 11 range. However, the company’s tracker wasn’t actually available to purchase at the time. Thankfully, that changes today as the Pixel Tag is finally on sale.
Google’s first tag (unsurprisingly) uses the Find Hub crowdsourced network of Android devices for location tracking. The Pixel Tag also brings an IP67 rating for dust and water resistance, UWB and Bluetooth Channel Sounding for more precise tracking, and a replaceable CR2032 battery that supposedly lasts for over a year.

The tag also sports some cross-device functionality. For one, you can press a button on the Pixel Tag to locate your misplaced phone. You can also use your Pixel Watch or Pixel Buds to ring and locate your tag, reducing the need to take out your phone.
It’s worth noting that the Pixel Tag requires an Android device running Android 9.0 or newer as well as Bluetooth 6.0 or higher. The Android requirement shouldn’t be a problem for the vast majority of Android users, but that Bluetooth requirement rules out many budget phones.
The Pixel Tag is now on store shelves and will set you back $29 for one. Google’s tracker is also available in a four-pack for $99, saving you $17 compared to buying four individual tags.

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