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Google and Mattel are bringing VR to the View-Master

Google and Mattel have partnered up to release a new View-Master headset powered by your smartphone.

Published onFebruary 13, 2015

view master

The View-Master was one of the coolest toys back in the day. Small cardboard reels would be placed in the device, giving a 3D look to the images. Essentially, this was the first taste of virtual reality most people experienced. But today, the View-Master is getting an awesome update. Google and Mattel have partnered up to release a View-Master powered by your smartphone.

Here’s how it works: the device is powered by your smartphone, and uses Google’s Cardboard technology. Instead of inserting cardboard reels into the device, Mattel has created new “experience reels” that you hold up to the headset. This will allow you to experience 3D worlds, educational “field trips” and photospheres. You can also view historical footage, photos and behind-the-scenes video that can be accessed by clicking on icons hovering around people, objects and landmarks. To make it work, you’ll need to download a custom Mattel application that will allow you to view the “experience reels” in a virtual reality setting. Additionally, the device will be able to work with any Cardboard-compatible app if you’d like to experience VR without the reels. Take a look at the video below to see exactly how it works.

The new View-Master will be available beginning this Fall for $29.99. Additional packs of four experience reels will be available for $14.99.

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