Fitbit Premium is becoming Google Health Premium and it’ll cost more

Google appears set to fully retire the Fitbit brand from its subscription offerings. Alongside the new Google Fitbit Air, the company has announced that Fitbit Premium is also becoming Google Health Premium. The move comes alongside the broader rebrand of the Fitbit app into the new Google Health app.

Google Health Premium will cost $9.99 per month and $99.99 per year. That represents a notable price increase over Fitbit Premium’s current $79.99 annual subscription, effectively raising the yearly cost by $20.

The new subscription tier focused heavily on Google’s AI-powered coaching service and deeper health insights. It includes the Google Health Coach (formerly Personal Health Coach) and Ask Coach features that promise to deliver personalized, science-backed guidance based on a user’s health and wellness data.

The subscription will also bundle adaptive fitness plans, detailed sleep insights, proactive wellness recommendations, and multimodal logging that lets users track information via text, photos, or voice.

The underlying Google Health app will remain available to all Fitbit and Pixel Watch users and includes activity tracking, sleep tracking, heart rate monitoring, medical records integration, and wellness logging features. Google says the app will also support connections to other devices, apps, and health services.

Interestingly, Google Health Premium will be included with Google One AI Pro and Ultra plans in more than 30 countries. With this and last year’s inclusion of Google Home Premium, Google One’s Pro tier subscription sounds especially lucrative right now.