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Android ad 'Monotune' shows you exactly why variety is important
“Be together, not the same” – a slogan Google has been throwing around for a while, and just so happens to be a jab at Apple’s devices. But there is something about the phrase cute cartoons simply can’t capture. The Search Giant needed a little more to really bring out the message, and so ‘Monotune’, the latest Android video ad, came to be.
In ‘Monotune’, professional pianist Ji played the 3rd movement of Moonlight Sonata (which happens to be my favorite classical piece) on two pianos. But as you can expect, these pianos are not the same. One of them uses a single note… for every one of those 88 keys. All keys sound exactly the same.
Of course, there is a huge difference between playing Moonlight Sonata 3rd movement on the regular piano and this special monotune piano. It expresses the value of variety in a way that you can actually sense. It’s more than a message; it’s an action. But let’s stop my musical trip and focus on the ad.
Just give it a watch and tell us what you think. Also, the musical buffs around us will be wondering just how the heck Google managed to tune all the keys in a piano to the exact same note. Well, it wasn’t easy.
Google had to hire a team of experts to physically customize a piano just for this video. Which happens to be a bit curious, because Android has always been all about customizing, right? Google simply couldn’t accept the “that’s not possible” answer. You can watch the “making of Monotune” video to learn all about it. And there’s an extended version in there too!
Enjoy the videos and hit the comments to let us know how you liked this ad. I must say I prefer it over the other commercials. It may not be as cute, but it definitely sends a clear message at least I can grasp better.