Latest 'Game of War: Fire Age' commercial features Mariah Carey

We see this a lot with Facebook and mobile games: tons of lofty advertising on the web or even the TV, but little substance when it comes to the actual game. Game of War: Fire Age does better in offering a good experience than most, with over 600,000 5 star ratings, but with around 160k 1-stars, it obviously is far from perfect. Where it really shines is in advertising.

Game of War: Fire Age has previously featured a Super Bowl ad, a series of ads with Kate Upton, and now they are bringing Mariah Carey into the fray. It remains unseen whether or not this was a one-off ad or Carey plans to replace Upton in future ads. You can imagine the budget that went into producing this one, though.

Not only did Carey get a “seven-figure” payday (no exact amount has been specified), the advertisement was directed by Alan Taylor, the director behind Thor: The Dark World and Terminator Genisys. Does the ad actually tell us anything about the game? Not really, but the point is merely to pique curiosity, either through its action sequences or simply by leveraging celebrity appeal. For those who aren’t aware, the game is a strategy RPG that lets you build your own empire in a free-to-play multiplayer world.

Has anyone here been swayed by this ad, or former ads, to give the game a try? If so, did you actually enjoy the game, once they got you in the door?